Case Study: How Updating Our Local Citations Doubled Our Local Traffic

In today's digital landscape, accurate local citations are the backbone of strong local SEO. In this case study, we'll share how updating our local citations — and focusing on strategies like helping customers submit business review online — led to a 2X increase in our local website traffic in just six months.

If you're wondering how to leave a review for a company or how to fully leverage every business review submission site, this real-world example will give you a clear action plan.

Background: Where We Started

Six months ago, our business struggled with:

• Inconsistent Name, Address, and Phone Number (NAP) across different platforms

• Poor visibility on Google Maps and local directories

• Few reviews on any major online platform for writing business reviews

• Customers confused about how to leave a review for a company

Our local traffic was stagnant, and competitors were outranking us — even with lower-quality services.

We knew it was time for a change.

Our Action Plan

Here’s the 5-step approach we took:

1. Local Citation Audit

We performed a complete audit using tools like BrightLocal and Moz Local. We discovered:

• Over 30 directories had incorrect information

• Duplicate listings that confused search engines

• Missing profiles on important business review submission sites

Action:
We documented every inconsistency and missing profile.

2. Updating and Syncing Information

Using automation tools, we updated:

• Our business name, address, and phone number (NAP) everywhere

• Categories and descriptions with localized keywords

• Links to our online platform for writing business reviews

Result:
Within 30 days, we noticed an improvement in local rankings on Google Maps.

3. Focusing on Reviews

We realized that not enough customers knew how to leave a review for a company.

Action:

• Added a direct link in emails and SMS follow-ups to submit business review online

• Created a simple "How to Review Us" guide on our website

• Offered small incentives like discount coupons for honest reviews

Result:
Review volume increased by 75% in three months across major platforms like Google, Yelp, and Facebook.

4. Building Presence on New Platforms

We registered on every major business review submission site, including:

• Trustpilot

• Sitejabber

• Angi

• Better Business Bureau (BBB)

Action:

• Ensured all profiles had optimized descriptions

• Embedded a "Leave a Review" button linked to each online platform for writing business reviews

Result:
This expanded our footprint and brought in referral traffic from those platforms too.

5. Monitoring and Continuous Updates

Once all citations were corrected, we set up monthly monitoring to:

• Detect new inaccuracies

• Respond promptly to new reviews

• Encourage ongoing customer engagement

Results: The Traffic Boom

After six months:

• Local traffic doubled (+110%)

• Google Business Profile views increased by 95%

• Our website’s call and direction requests grew by 88%

• We ranked in the Top 3 of local search results for 8 major keywords

All this by simply updating our local citations and focusing on helping customers submit business review online.

Key Takeaways for Your Business

If you want to replicate our success:

• Audit your citations today

• Fix inconsistencies ASAP

• Help your customers easily understand how to leave a review for a company

• Get listed on every trusted business review submission site

• Promote your presence on every online platform for writing business reviews

Consistency, visibility, and customer engagement are your golden trio for local SEO success.