The Rise of Custom Boxes in E-Commerce: Meeting the Demands of Online Retail

The retail industry has expanded significantly especially during and after the COVID pandemic when many people learnt about this concept. Nowadays many physical stores even have an e-commerce website.

There are some businesses that may only have an e-commerce business and no physical store. Whatever the case, this industry has become extremely competitive. There are many established companies and many new ones entering, all trying to stand out.

 One important part of e-commerce includes the packaging the product will be placed in. It needs to be strong and perfect so that customers are satisfied with your company. Custom boxes can be considered for e-commerce packaging needs.

The following discusses the rise of customized packaging in e-commerce which aims to meet the needs of this huge and growing online retail industry:

Product protection

A major aim of any packaging type needs to be the ability to protect the product from getting damaged. E-commerce businesses need to transport the product to the customer and this must be done efficiently. If the product breaks, the customer may return it and the company will be seen negatively. In fact some customers may even share feedback on the social media platforms of the company about the bad experience.

Therefore it is vital that you invest in good-quality packaging that will ensure the product reaches customers in excellent condition. If the box is made with sturdy materials like cardboard, paperboard, corrugated cardboard, this may be possible.

According to the image you want to portray of your company, you can choose which material to use to make the box. A sustainable brand will opt for good-quality Kraft material whilst a luxury brand will choose a rigid and high-end box.

The packaging you select needs to be the right strength so that the product within is protected. The material you choose must even be easily customizable so that the packaging can look good.

Get right box dimensions

When you have chosen what material to use to make custom packaging wholesale, it is important to ensure that the box is the perfect size and shape for the product. Packaging such as this has the ability to impress customers as the product will be presented amazingly. It would not have moved from its place and would not have been congested in small boxes.

The product needs to be measured so that you can end up with a box that is the right size and shape so that no damage occurs to the product during transit. Customers will notice the effort you have put into making the packaging be perfect. The right dimension box can even give a more positive unboxing experience.

Packaging that is the right dimensions will even help you save money as you will not spend this on extra packaging material which is not required. E-commerce businesses need to impress customers and packaging like this can play a role.

Sustainable packaging options

The packaging needs to be sustainable if you want to show your e-commerce company as being responsible and playing its role in limiting pollution. There are many eco-conscious customers who want to limit packaging waste and they will be drawn to boxes like this.

This packaging is the one that is recyclable or biodegradable for instance so that it does not lie around polluting the environment.

Impressive packaging design

When customers receive custom boxes wholesale at their doorstep they should be excited to want to open the box. You need to design the packaging in an appealing way.

To do this keep your consumer base in mind so that you can see what they like. The packaging design must also make it easy for people to know what is in the box. For instance if you are selling high-end apparel, the packaging needs to give the image of sophistication.

You can place the apparel in a rigid box and include colors like rose gold or black on the packaging with your brand color. The box design can be kept minimal and convey the image of luxury. Add exciting finishing touches which can make the box look more high-end. For instance you can add foiling or a unique texture impact.

You even need to include your brand details on the box so that when customers see it on their doorstep they will know the product they ordered from your company has arrived. Brand details like a company logo should be added clearly. You can even include your company's contact information.

Custom packaging is becoming popular in the e-commerce industry due to the ability to design these boxes so that they are perfect for what needs to be placed in them. They will be the right strength and dimensions allowing the product to reach customers in good condition.

Apart from this they will even be designed attractively which can impress customers making them see your business as one to buy from. The packaging can give customers a wonderful unboxing experience.