How to Set Up a Social Wall for Your Next Event [Step-by-Step]

Here’s a step-by-step guide on how to set up a social wall for your next event:

🧩 How to Set Up a Social Wall for Your Next Event [Step-by-Step]

Step 1: Define Your Event Goals

Before selecting a tool, be clear about your objectives:

• Increase engagement?

• Display UGC?

• Promote a hashtag?

• Give exposure to sponsors?

These goals will shape your social wall setup.

Step 2: Choose the Right Social Wall Tool

Pick a social wall platform that suits your needs. Popular options include:

• Mashflu

• Taggbox

• Walls.io

• Everwall

• SocialWall Pro

Look for features like:

• Real-time updates

• Moderation controls

• Custom branding

• Platform integrations (Instagram, X, LinkedIn, YouTube, etc.)

Step 3: Select and Promote an Event Hashtag

Choose a short, catchy hashtag (e.g., #EventName2025).
Promote it:

• On social media

• In emails

• On event signage

• During announcements

The hashtag acts as the content collection filter.

Step 4: Customize the Wall’s Design

Match your social wall to your event’s branding:

• Add logos, sponsor banners

• Choose colors, fonts, layout

• Set display rules (e.g., show only approved posts)

A well-branded wall enhances professionalism.

Step 5: Integrate Social Media Feeds

Connect your social wall to platforms where your audience is active:

• Instagram (use business account permissions)

• Twitter/X

• LinkedIn

• Facebook (pages only)

• YouTube or TikTok (where supported)

Most tools allow multi-platform aggregation.

Step 6: Moderate the Content

Enable manual or AI-powered moderation to:

• Approve or reject posts

• Filter out spam or inappropriate content

• Highlight posts from sponsors or VIPs

This keeps the display relevant and safe.

Step 7: Display the Social Wall at the Event

Set up screens where attendees can easily see the wall:

• LED screens

• Digital signage

• Projectors

• Large monitors

You can also embed it on your event website or mobile app.

Step 8: Engage and Encourage Sharing

Prompt attendees to post using the hashtag:

• Announce live post displays

• Run contests or shoutouts

• Gamify participation

More posts = more buzz.

Step 9: Monitor and Optimize in Real Time

Use your tool’s dashboard to:

• Monitor engagement metrics

• Identify trending content

• Highlight sponsor posts

• Adjust feed or design live if needed

Step 10: Post-Event Wrap-Up

After the event:

• Export UGC for marketing

• Create a highlights reel or wall snapshot

• Share engagement stats with sponsors

• Reuse the wall for post-event campaigns

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